Delicious Next time you read a food review and come up on the word delicious, stop reading. Mouth-watering, too, mostly because it’s a gross visual, but it’s also as nondescript as delicious. Good food writing is specific: The Thai chilies … Continue reading
5 Bad Words: What not to say in destination marketing
Posted in General, New Technologies, Search Engine Marketing, Social Marketing, Tourism
Tagged SEM
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Preparing your Photoshop file for the Developer: The Importance of Using Layer Comps
This is not another blog entry about how to organize your Photoshop file. By now, with over 13,000,000 Google search results on the subject, Designers usually know how to organize their Photoshop layers. If not, it is important to do—so … Continue reading
Posted in Design & Development, General
Tagged Adobe, concepts, CS, design & development, designer, digital media, general, layer comps, layers, mobile app, mobile coding, mobile marketing, mobile website, Photoshop, preperation, tourism, travel, travel marketing, variations
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Analyzing & Optimizing Search Engine Marketing
So now you’ve started to cut your teeth with search engine marketing. You have pay-per-click ads running on Google and maybe some ads running on Yahoo! and Bing. You’re successfully driving traffic to your website. The next step in this … Continue reading
Make Geo-Location Tools Work for You
The past four weeks have been full of travel for me and every weekend I’ve found myself in a different city. This was pure bliss for a Foursquare junkie such as myself because I appreciate, and even go the extra … Continue reading
5 Ways to Maximize Your Facebook Contest ROI
Hosting a contest on your page is a great way to promote your company or organization and help organically grow your presence, fan base, and leads. It instantly engages the user and gives them a little something in return for … Continue reading
The Basics of Search Engine Marketing
Imagine your favorite band is putting on a free concert. You know their music better than anyone, but the crowd at this free show is overwhelming. It seems impossible that you could ever fight your way through the mess and … Continue reading
Online Display: Think Beyond Clicks
Destination marketing has never been an easy endeavor, but there was a time when it was less complicated. Now it requires distinct but interlocking strategies for print, online, mobile, social, and public/media relations. More than that, it takes a superhuman … Continue reading
Tailoring Your Website for Mobile
Converting your entire online presence to something that looks decent on a smartphone is a daunting challenge. It may seem impossible to cram all your sidebars, graphics and navigation onto a 320×480 screen (not to mention, getting rid of all … Continue reading
Occupation vs. Recreation – The Difference Between B2C & B2B Email Marketing
Rarely while I peruse my personal inbox do I want to think about work. When I check my personal email I’m at home with my dog not-so-patiently waiting for me to finish. At work, it’s usually another story. Most people … Continue reading
Posted in Email Marketing, General
Tagged B2B vs. B2C, Email marketing, Email Strategy, Subject Lines
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Unified Twitter Theory
Anyone who is active in social media wrestles (or should wrestle) with balancing their authenticity, interaction and promotion. Add business to the ring and there is the additional concern of brand custodianship. As a personal and business Twitter-er I have … Continue reading
Posted in General, New Technologies, Social Marketing, Tourism
Tagged 140 Characters, How to Use Twitter, Klout, Social Media, Twitter Personas, Twitter Secrets
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