Monthly Archives: May 2011

Unified Twitter Theory

Anyone who is active in social media wrestles (or should wrestle) with balancing their authenticity, interaction and promotion. Add business to the ring and there is the additional concern of brand custodianship. As a personal and business Twitter-er I have … Continue reading

Posted in General, New Technologies, Social Marketing, Tourism | Tagged , , , , , | 3 Comments

SEO vs SEM

Numerous studies have shown, and a glance at the behavior of your site’s visitors broken down by source will probably corroborate, that traffic from search engines is among the best you can have, if we measure quality by engagement and … Continue reading

Posted in General, New Technologies, Search Engine Marketing, Tourism | Tagged , , , , , , | 3 Comments

Destination Marketing Organization (DMO) Mobile Strategies

Show of hands please: Does your DMO have a mobile strategy? If you have been sitting on the sidelines trying to decide what do, now would be a good time to jump in – or at least start having some … Continue reading

Posted in New Technologies, Tourism | Tagged , , , , , , , | 6 Comments