Author Archives: Tabitha_Rodrigue

About Tabitha_Rodrigue

Tabitha Rodrigue is a Marketing Designer at Madden Media and specializes in optimizing the performance of our B2B emails. Her focus has led to lower unsubscribe rates and greater open rates and click-through rates.

Occupation vs. Recreation – The Difference Between B2C & B2B Email Marketing

Rarely while I peruse my personal inbox do I want to think about work. When I check my personal email I’m at home with my dog not-so-patiently waiting for me to finish. At work, it’s usually another story. Most people … Continue reading

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