Category Archives: Tourism
5 Bad Words: What not to say in destination marketing
Delicious Next time you read a food review and come up on the word delicious, stop reading. Mouth-watering, too, mostly because it’s a gross visual, but it’s also as nondescript as delicious. Good food writing is specific: The Thai chilies … Continue reading
Analyzing & Optimizing Search Engine Marketing
So now you’ve started to cut your teeth with search engine marketing. You have pay-per-click ads running on Google and maybe some ads running on Yahoo! and Bing. You’re successfully driving traffic to your website. The next step in this … Continue reading
The Basics of Search Engine Marketing
Imagine your favorite band is putting on a free concert. You know their music better than anyone, but the crowd at this free show is overwhelming. It seems impossible that you could ever fight your way through the mess and … Continue reading
Online Display: Think Beyond Clicks
Destination marketing has never been an easy endeavor, but there was a time when it was less complicated. Now it requires distinct but interlocking strategies for print, online, mobile, social, and public/media relations. More than that, it takes a superhuman … Continue reading
Tailoring Your Website for Mobile
Converting your entire online presence to something that looks decent on a smartphone is a daunting challenge. It may seem impossible to cram all your sidebars, graphics and navigation onto a 320×480 screen (not to mention, getting rid of all … Continue reading
Unified Twitter Theory
Anyone who is active in social media wrestles (or should wrestle) with balancing their authenticity, interaction and promotion. Add business to the ring and there is the additional concern of brand custodianship. As a personal and business Twitter-er I have … Continue reading
SEO vs SEM
Numerous studies have shown, and a glance at the behavior of your site’s visitors broken down by source will probably corroborate, that traffic from search engines is among the best you can have, if we measure quality by engagement and … Continue reading
Destination Marketing Organization (DMO) Mobile Strategies
Show of hands please: Does your DMO have a mobile strategy? If you have been sitting on the sidelines trying to decide what do, now would be a good time to jump in – or at least start having some … Continue reading
5 Things Every Visitor Guide Needs
We’ve all spied both species in their natural habitat: The run-of-the-mill, listing filled visitors guide. He’s a sad creature, nearly grey from the tiny black font eating up each page’s white space. You may have seen him in your hotel … Continue reading
